How to Build Wealth by Creating Urgency in Others!

December 4, 2006

CopyBlogger wrote a recent article discussing the best ways to create urgency in your readers. While his topic centered on generating urgency to create a sale, I think the need for urgency applies to personal finance sites as well.

Getting the Message Across
The importance of starting to plan, save, and invest as soon as possible is paramount! As we write about the topic of personal finance the more quickly and effectively we can convey this urgency, the more we can help others.

What are We Selling?
I’ve never thought of myself as a salesperson but I think one of the keys to writing about personal finance is selling others on why they should be concerned with personal finance. If we can illustrate the “why” then people will want to know more about the “how”, they’ll be eager for countless juicy personal finance tips. We are selling the urgency of getting started TODAY!

How Can We Sell?
Set an Example
Offer Advice
Encourage the First Step
Create Inspiration
Be Transparent
Give a Wakeup Call
Review Helpful Products

Building Wealth
Okay, so the title of the article is “How to Build Wealth by Creating Urgency in Others!”. Where does the wealth come in? It is built, one article and one comment at a time. Each question we answer, topic we cover, and person we help strengthens our grasp on personal finance in our lives.

As we’re creating urgency in others and evangelizing healthy personal finance we’re holding ourselves accountable, thinking through financial decisions, getting feedback, getting book deals (well, maybe just Ramit), and reminding ourselves to stick to the basics. For me, building personal wealth by empowering and motivating others is quite a rewarding concept and something I can look forward to on a daily basis.


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Ben Edwards, the founder of Money Smart Life, saved up enough to buy a Nintendo back when he was 12 years old. When he used the money to buy shares of Wal-Mart stock instead, he knew he wasn't like the other kids... His addiction to personal finance has paid off for his family and now he's helping you to afford the life that you want. Check him out on the web at Google Plus, Twitter and Facebook.

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2 Responses to How to Build Wealth by Creating Urgency in Others!

  • Bryan C. Fleming

    I’d say from the looks of the average person’s bank account more people should be ‘worried’ about personal finances. But they’re not.

    They’re the ones sitting awake at night watching “get rich quick” infomercials. They think this will solve their problems.

    It won’t.

    It’s not how much you make, it’s how much you save.

    – Bryan


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