American Express Helps the Rich Spend their Money

July 24, 2007

High incomes and steep annual fees will get you access to some of the most exclusive credit cards available such as the American Express Centurion Black Card and the purple Coutts World Card. 

In addition to providing a feeling of prestige, these cards actually help their wealthy owners spend more money through concierge services.  An article in the Times Online illustrates how credit card companies get their rich customers to put more money on their cards by finding them things to buy.  Some crazy examples from the article are:

  • A discontinued design of wedding dress – it was sourced and shipped from Italy to the UK in time for the big day.
  • Champions League tickets – delivered to the customer outside a stadium in Spain.
  • A specific model of Renault coupé not produced since 2003 – one concierge service located three of these rare cars in Europe.
  • Top tickets for a hit London theatre show needed urgently by a customer who had forgotten his wedding anniversary – booked.
  • Exclusive hospitality packages for Wimbledon, the Cannes Film Festival and the Monaco Grand Prix – all have been arranged.

Now if “go to work and do my job” for a week was on the concierge list, I might consider applying for the card.  Since I know I don’t make enough to be approved anyway, I will just stick with making $125 off of a credit card promotion!


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Ben Edwards, the founder of Money Smart Life, saved up enough to buy a Nintendo back when he was 12 years old. When he used the money to buy shares of Wal-Mart stock instead, he knew he wasn't like the other kids... His addiction to personal finance has paid off for his family and now he's helping you to afford the life that you want. Check him out on the web at Google Plus, Twitter and Facebook.

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