Meet Your Virtual Neighbors – Reader Survey Demographic Results

June 24, 2008

Were you fairly represented in the reader survey?  Check out the results below to see where you fit into the mix of Money Smart Life readers.  If you feel your demographic group was under represented, go ahead and take the survey, I can’t count you if you don’t take the survey!

Anyhow here are the results as of today in pie chart format, about 6% of the total readers have taken the survey so far.  So when I use the term reader, I’m referencing readers that took the survey.  Survey Gizmo provided some great looking charts for most of the data, there were a few I wanted to analyze in a different format so I used Excel to build charts of my own.  For the 62% of you that are reading this either in a feed reader or via email, you may have to visit the site to see the graphs.


More Girls Than Guys

Maybe women readers are just more open to sharing than men, or perhaps females are more concerned about learning about and managing money?



Gen X, MTV  Generation, and Gen Y

Almost half of the readers are 30 or younger; over two thirds of readers are 40 or younger.  I fall into this group as well. My bet is Social Security won’t be around for us so start saving today!! Since I’m more familiar with the financial aspects of those generations, I’d love to hear from the other age ranges what financial topics interest you most, you can contact me and let me know.



Non Bloggers

The majority of people taking the survey do not have websites of their own.  The question was whether the reader had a blog of their own, as you can see 80% do not. Maybe all the bloggers were too busy writing articles to find time to fill out the questions : )



Reader Education

About three fourths of readers have some type of college degree and 95% have some higher education.  This seems to make sense.  Everyone must have spent so much money paying for school, now we’re looking for ways to make some of that money back and pay off school loans, so we read personal finance sites.



Reader Income

With 28% of people having a total household income of $81K–$100K, 21% earning $61K–$80K for the household, and 12% making over $100K, the readers are doing much better than the average family in the US.



Marital Status

Money can be one of the biggest stresses on a marriage, so I congratulate the 57% of readers that are working through “couple budgeting” and want to warn the 22% of single readers to know their future spouse financially before they say I do.  I don’t have any personal experience to share with the 6% of divorced or separated readers but I have friends and relatives who have gone through the tough times and could offer some advice.



Tax Deductions… I Mean Kids

The tax break they bring is nice but kids sure are expensive, I’m sure they cost us way more than we save in taxes.  Looks like about a third of people have kids.  Hats off to those having more than 4, I don’t know how you do it!  If you’re interested in sharing, contact me and we can cover the financial challenges of big families.



Thank You!
Thanks for sharing a little about who you are and where you are in life!  This information will definitely help shape the topics covered on this site.  As I mentioned in the beginning, if you feel your demographic group wasn’t represented in the reader survey you can still take the survey to help tailor the content of the site to your financial needs.

To say thanks for sharing, I’ll announce the winner of the second $50 cash prize tomorrow.


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Ben Edwards, the founder of Money Smart Life, saved up enough to buy a Nintendo back when he was 12 years old. When he used the money to buy shares of Wal-Mart stock instead, he knew he wasn't like the other kids... His addiction to personal finance has paid off for his family and now he's helping you to afford the life that you want. Check him out on the web at Google Plus, Twitter and Facebook.

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