Aweber is an email marketing service that small businesses can use to deliver email newsletters and manage email marketing campaigns to their customer list.

Aweber Email Newsletters

For small businesses that are looking for simple ways to spend less time and money on marketing but still see results, email newsletters are a great way to market to existing customers and to bring in new leads. Aweber’s interface, web forms, and newsletter templates make it easy to build and manage your email list and to control your email communications with customers.

Email Marketing

Once a lead or customer goes through the opt-in process to join your email list through Aweber you can keep them informed about company or industry events, announce new products or services you have available, or notify them about any promotions you are running.

Email marketing is both time and cost efficient since you only compose each email message once, but it’s delivered to all of the customers on your list.  Your email message can be customized and delivered directly to each client but at a fraction of the cost of direct mail.

Aweber Email Autoresponders

Aweber provides the ability to setup a series of emails that will be delivered to subscribers over the course of time. These autoresponders are a great tool for scheduling and delivering valuable and relevant information to potential or current customers, building their trust and your expertise.  The great thing about these autoresponder series is that once you create them, they continue to market to new customers that opt in, long after you took the time to write them.

Email Deliverability

Aweber has trusted relationships, also known as being whitelisted, with all the major email providers.  While an email newsletter is an excellent way to stay in touch with customers, email deliverability is becoming more of a challenge as spam filters work to keep out messages deemed as junk in the can-spam act.  Aweber’s trusted relationships and their opt in system makes it easier for your emails to be delivered and helps you reach more customers.

Aweber Free Trial

Aweber is offering a free trial to new customers that want to test out the features of the email marketing service and see if it’s right for their small business.  They know that technology can be daunting sometimes so they offer free webinars on topics such as effective email newsletters and how to get started to help you start taking advantage of the power of email marketing right away.

If you run into problems or questions Aweber provides an online knowledge base you can search for answers to your questions about using the system.  You can also send them questions through their Help control panel or give them a call on their toll free number.

If you’re not using email to communicate with and market to your customers, give Aweber a try and see for yourself how it can add to your bottom line. Click here to apply for Aweber’s one month free trial or simply sign up with the form below: